As the availability of apartment units continues to expand, the ability to make your apartment community stand out among the competition becomes more difficult. In addition, with more choices it becomes increasingly difficult to retain your current residents and maintain a level of profitability. A community intranet can help you solve all of these issues.

A community intranet can be the differentiator that gets your community noticed. After pools and clubhouses apartment renters are increasingly looking for a community intranet to foster a sense of belonging and to connect with others in the community. Building new friendships goes a long way to make the apartment feel more like a home.

For the apartment manager, a community intranet can reduce monthly expenditures as well as increase participation and awareness of community events. Postage, copying and distribution costs can be reduced by posting announcements on the intranet instead of hand delivering flyers to each unit or worse yet mailing them! Apartment revenues can actually increase through the sale of ads and merchant placement on the intranet. Community-sponsored events such as aerobics classes or scuba lessons can potentially have a larger turnout by creating a greater awareness of what's happening in the community.

The community intranet is an invaluable marketing, retention and management tool in today's apartment market. Leading apartment managers recognize the importance of technology and the intranet and use that technology to their advantage.